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You saw it coming before HR did. The all hands got moved up. The calendar invite has no agenda. Your stomach already knows what your inbox is about to confirm. Here is what stings most. The marketers who get cut are almost never the worst ones. They are the ones nobody could attach a number to. The ones whose work was "brand" and "awareness" and "engagement." Nice work. Unmeasurable work. Cuttable work. Being good at your job is not protection anymore. Being obviously, provably tied to revenue is. These are the 5 shifts that move you from nice to have to do not touch. You can start every one of them this week. Before the invite with no agenda ever lands on your calendar.