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It's 9pm. The campaign brief is due tomorrow. You are staring at a blank doc, again. You know the ICP is buried in there somewhere. You know the positioning could be sharper. But the blank page does not care what you know. So you open ChatGPT and type "write me some ad copy." And it hands you the same beige nonsense everyone else is already publishing. Here is the part no one says out loud. The marketers shipping great work are not more creative than you. They just have better prompts. This is 40 of mine. The exact ones I use to build ICPs, sharpen positioning, write hooks that stop the scroll, and take a competitor apart in ten minutes. No theory. No filler. Steal every one of them. The blank page stops winning this week.